Smiths Hire Strengthens Yorkshire Operation with appointment of Area Sales Manager Craig Jeffels

Smiths Hire are delighted to announce a new hire to bolster the current sales team in Yorkshire reporting directly in to Sales Director Sean Mercer.

Craig Jeffels joins us from the Castleford Tigers RLFC where he held the position of Commercial Manager he joins us as the new Yorkshire region Area Sales Manager. Craig will focus on New Account Customer Sales and B2B relationship building for the two regional depots in both Leeds and Castleford.

Craig began his sales career at Medlife before moving into a Commercial Sales position at Castleford Tigers where he has driven significant sponsorship growth for the Rugby club. We built up a great relationship with Craig through our sponsorship deal with Castleford Tigers, hence why we were thrilled to invite him to be part of our ever-growing team!

Jeffels comments “Smiths Hires operational growth and service excellence was clear to see, and with two recent national hire awards under their belt, I felt the need to be a part of Smiths Hires future growth. I’m a very proud Yorkshire man and I love the idea of helping Smiths Hire grow their Yorkshire operation over the border whilst creating more jobs for local people. I’m really excited to be joining this motivated team at this time and looking forward to working alongside the Smiths Hire Directors and depot teams.

Mercer commented “Craig joins our sales team at an exciting time for our business having launched the Yorkshire operations back in 2018/2019 and having seen an unprecedented period of growth for our business. We’re confident Craig is set for a bright future as we continue to see investment in people pay off, ensuring we can provide the best possible service to our Hire clients.