Privacy & Cookies

Smiths Equipment Hire understand and respect your concerns regarding security and the privacy of any information you supply while visiting our web site.

Privacy & Cookies

If you have questions about this privacy policy or concerns about personal information you have supplied please contact us via the “Contact” page or send an email to

Smiths Equipment Hire adheres to strict account security and privacy practices within full compliance with U.K. Law and legislation. Please find below the key components of this privacy policy:

Personal Information (including Enquiry Bot)

Smiths Equipment Hire may use information that you supply for internal training purposes, send you updates about special offers, new services, special promotions, and noteworthy news and events.

Smiths Equipment Hire does not share personal information with any third-party companies or affiliates.

Smiths Equipment Hire also aggregates your website activity so that we may better understand the users that are visiting our site. For example, we may produce reports on the most popular search terms by collecting general search term data based on individual searches. However, this aggregate data is anonymous and does not contain any personally identifiable information.

Cookies & IP Addresses uses cookies to help users interact with the website. Cookies are files that store information on your hard drive or browser that means that the website can recognise that you have visited before. Cookies make it easier for you to maintain your preferences on the website, and by seeing how you use the website, we can tailor the website around your preferences and measure usability of the website.

As of 26th May 2011, we are required under EU law to tell you what cookies and other local shared objects this site sets.

Cookie NameUsed ByCookie Purpose
SEH:HireCartsmithsHire.comThis cookie is an essential component of the Hire Cart. When you start placing equipment into the Hire Cart, this cookie is created in order to store your session information. Session information is used to associatively link your Hire Cart with the Smiths Equipment Hire database where your cart data is kept until checkout. The cookie contains no personal identifying information and cannot/will not be used for marketing, spam or other malicious or non-consentual practises. This cookie is valid for a period of 24 hours or up until such time the user completes the “Checkout” process.
SEH:CookieNoticesmithsHire.comRecords whether a visitor has accepted and confirmed that they wish to use cookies on the website. Unless otherwise deleted manually, this cookie is only valid for 28 days from creation at which point it will expire and the notice will appear again.
Google® AnalyticsThese are anonymous cookies that monitor how the site is used by visitors. This enables us to analyse how our website is used and how to make improvements. The data includes the number of visits to the site, where a visitor has come from and what pages they visited. You can opt-out of Google® Analytics by clicking here.

We do not currently use Flash/Flash cookies (also known as LSO’s).

The above information is subject to constant review and is liable to change without notice.

Smiths Equipment Hire Ltd believes that there is no undue concern with the use of cookies on No information obtained from cookies will be used by us for marketing purposes, nor will they be passed to third-party marketing schemes/companies. We recognise and understand that you can, should you choose, disable cookies on your browser and delete all cookies currently stored on your computer. However, in doing so, you may no longer be able to take full advantage of the website. You can find out how to delete and block cookies for your particular browser by clicking “help” on your browser’s menu or by contacting us or by visiting this website.

When using the “Contact” page on, your IP Address is automatically logged. An IP Address is a unique identifier for your computer or other access device. IP Addresses do not contain personal information and as such will not be used for marketing purposes. However, any activity deemed to be harmful or expressly anti-social/offensive, which can be attributed to a particular IP address may result in that IP address or range of IP addresses from being disallowed access to the website in future. Depending on the infraction it may also be necessary for us to inform the ISP (Internet Service Provider) of the IP address with details of the offense. The outcome of such an action is left to the discretion of said ISP.

Email Messaging

Smiths Equipment Hire may send you email in response to any queries that you may post to us via the “Contact” page. Smiths Equipment Hire does not share email addresses with third-party companies or affiliates; nor do we practise the distribution of “spam” email messages.

When using the “Contact” page to communicate with Smiths Equipment Hire, you will be presented with the option of denying us from adding your email address to our mailing list. Mailing lists are used to keep you informed of upcoming promotions, events or special offers being undertaken by Smiths Equipment Hire.

You reserve the right to “opt-out” of the mailing list by following the instructions and links provided on such promotional email material

Telephone Calls

All customer calls will be recorded for quality and training purposes.

As part of our ongoing commitment to improve our customer service we record all incoming and outgoing calls made to and from our customers.